Your privacy is not an afterthought at lake97. This Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you hold as a player based in Pakistan or anywhere else we operate.
Our Privacy Commitments
Every session on lake97.org is protected by SSL/TLS encryption. Your login credentials, financial data, and personal information are never transmitted in plain text.
lake97 does not sell, rent, or trade your personal data to third-party marketers. Your information is used solely to operate and improve the lake97 platform.
Identity documents submitted for KYC verification are stored on encrypted servers with restricted access. Documents are reviewed only by authorised compliance personnel.
All player data is held on secured, access-controlled servers. Data retention policies ensure information is not kept longer than necessary for legal and operational purposes.
You may request access to, correction of, or deletion of your personal data at any time. lake97 will respond to all valid data requests within the timeframes required by applicable law.
As an internationally licensed operator, lake97 adheres to data protection standards mandated by its gaming licence authority, including regular security audits and player data reviews.
Your Privacy Matters: By using the lake97 platform, you acknowledge that you have read and understood this Privacy Policy. We encourage you to review it in full so you know exactly what data we hold about you and how we use it.
lake97 ("lake97," "we," "us," or "our") operates the online gaming and sports betting platform accessible at lake97.org. We are committed to protecting the privacy and personal data of every player who interacts with our platform, whether you are based in Karachi, Lahore, Islamabad, Faisalabad, or anywhere else across Pakistan.
This Privacy Policy ("Policy") describes the categories of personal data lake97 collects, the purposes for which that data is processed, the circumstances under which it may be shared with third parties, the security measures we apply to protect it, and the rights you hold in relation to your own data.
This Policy applies to all services offered under the lake97.org domain, including our sports betting markets, cricket betting section, live casino, slot games, account management portal, customer support channels, and any promotional communications we send to registered players.
For the purposes of applicable data protection legislation, lake97 acts as the data controller in respect of all personal data collected through the lake97.org platform. As data controller, lake97 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.
If you have any questions regarding the identity of the data controller or wish to exercise any of your data rights, please contact our Data Protection team using the details provided in Section 16 of this Policy.
lake97 collects the following categories of personal data from players and visitors to the platform:
lake97 collects personal data through the following means:
| Purpose | Data Used |
|---|---|
| Account registration and management | Identity, contact, and device data |
| Age verification (21+ compliance) | Date of birth, identity documents |
| Processing deposits and withdrawals | Financial data, identity data |
| Settling bets and casino game outcomes | Gaming & betting activity data |
| Fraud prevention and AML compliance | Identity, financial, and device data |
| Customer support and dispute resolution | Communications and account data |
| Responsible gaming monitoring | Gaming activity, financial data |
| Promotional communications (with consent) | Contact data, gaming preferences |
| Platform analytics and improvement | Technical and session data |
| Legal and regulatory reporting | Identity and financial data |
lake97 does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except where required by our anti-money laundering and fraud-screening obligations.
lake97 processes your personal data on one or more of the following legal bases:
lake97 does not sell, rent, or trade your personal data. We may share your data with third parties only in the following circumstances:
We engage trusted third-party vendors to support platform operations, including identity verification providers, payment processors (JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank), cloud hosting services, fraud-detection tools, and customer support software. All such providers are bound by data processing agreements that prohibit them from using your data for any purpose other than the contracted service.
To enable casino and slot game functionality, limited technical data (such as session tokens and game round IDs) is exchanged with licensed third-party game studios. No personally identifiable information beyond what is technically necessary is shared with game suppliers.
lake97 will disclose personal data to law enforcement agencies, gaming regulators, financial intelligence units, or other competent authorities where required by law, court order, or our international gaming licence conditions. This includes reporting obligations under applicable anti-money laundering and counter-terrorism financing regulations.
In the event of a merger, acquisition, or sale of all or a material portion of lake97's business assets, player data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer via your registered email address no less than 30 days in advance.
Our Commitment: lake97 will never sell your personal data to advertising networks, data brokers, or any third party for commercial marketing purposes. Full stop.
All financial transactions on the lake97 platform are processed in Pakistani Rupees (PKR). When you initiate a deposit or withdrawal via JazzCash, EasyPaisa, Raast, HBL, UBL, or Meezan Bank, you are interacting directly with that payment provider's secure gateway. lake97 receives only a transaction confirmation reference — we do not store full bank account numbers, mobile wallet PINs, or card details on our servers.
lake97 maintains transaction records for a minimum of five (5) years in accordance with our anti-money laundering obligations. These records include deposit amounts, withdrawal amounts, payment method references, and timestamps. Access to financial records is restricted to authorised compliance and finance personnel only.
Note: lake97 will never ask you to share your JazzCash PIN, EasyPaisa mPIN, or online banking password with our support team. If you receive any such request, treat it as fraudulent and report it to [email protected] immediately.
Cookies are small text files placed on your device when you visit lake97.org. They enable us to recognise your browser, maintain your logged-in session, remember your preferences, and collect aggregated analytics about how players use the platform.
You may adjust your cookie preferences at any time through your browser settings. Note that disabling strictly necessary cookies will impair your ability to use core lake97 functionality including login, deposits, and bet placement. lake97 does not currently respond to Do Not Track (DNT) browser signals as there is no consistent industry standard for such signals.
lake97 retains your personal data for as long as your account remains active and for such additional periods as are required by applicable law and our licensing obligations. The following retention periods apply as a general guide:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to you as an individual.
lake97 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
In the event of a data breach that is likely to result in a risk to your rights and freedoms, lake97 will notify affected players and relevant regulatory authorities within the timeframes prescribed by applicable law.
Subject to applicable law and certain conditions, you hold the following rights in relation to your personal data held by lake97:
You may request a copy of the personal data lake97 holds about you. We will respond within 30 days of receiving a valid request, providing data in a commonly used electronic format.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected without undue delay. Contact [email protected] with the relevant details.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations under AML and gaming regulations.
In certain circumstances — such as where you contest the accuracy of your data — you may request that lake97 restrict further processing while the matter is resolved.
Where processing is based on your consent or the performance of a contract, you may request that we provide your data in a structured, machine-readable format for transfer to another service provider.
You may object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease processing your data for that purpose immediately.
To exercise any of the above rights, please contact our Data Protection team at [email protected] with the subject line "Data Rights Request." We may require you to verify your identity before processing the request. lake97 will respond within 30 calendar days; complex requests may be extended by a further 60 days with notice.
21+ Strictly Enforced: The lake97 platform is intended exclusively for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21.
lake97 employs mandatory age verification procedures at the point of registration and prior to the processing of any withdrawal. If lake97 becomes aware that personal data has been collected from an individual under the age of 21, that account will be closed immediately, all personal data will be securely deleted, and any deposited funds will be returned to the payment source in accordance with our KYC procedures.
If you are a parent or guardian and believe that your child may have registered on the lake97 platform, please contact us immediately at [email protected] so that we can take appropriate action without delay.
lake97 operates as an internationally licensed gaming platform. In the course of providing our services, your personal data may be processed by service providers located outside Pakistan. Where such transfers occur, lake97 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that applied within our platform, including the use of standard contractual clauses or equivalent transfer mechanisms recognised by applicable data protection frameworks.
lake97 does not transfer your personal data to jurisdictions that do not offer an adequate level of data protection without first implementing appropriate contractual safeguards. If you have questions about the specific safeguards applied to any international data transfer, please contact [email protected].
lake97 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, we will notify registered players via the email address on file and display a prominent notice on the lake97.org homepage for a period of at least seven (7) days before the revised Policy takes effect.
The "Last Updated" date at the top of this page will be revised with each new version. We encourage you to review this Policy periodically to stay informed about how lake97 protects your personal data. Your continued use of the platform following the effective date of any revised Policy constitutes your acceptance of the changes.
If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data lake97 holds about you, please reach out to our Data Protection and Support team using the details below:
Email: [email protected]
Subject Line for Data Requests: "Data Rights Request — [Your Registered Email]"
Live Chat: Available 24/7 on the lake97 platform — average response time 3–5 minutes.
Response Timeframe: We aim to acknowledge all privacy-related enquiries within 2 business days and resolve them within 30 calendar days.
lake97 takes all privacy concerns seriously. If you are not satisfied with our response to your data rights request, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction or to the supervisory body under our international gaming licence.
Your data is protected, your transactions are encrypted, and your rights are respected. Join Pakistan's most trusted online cricket betting and casino platform today.
21+ Only | Play Responsibly | Internationally Licensed